CITROËN GS X LES BAINS
The 50 year anniversary of the GS!
A consummate experience, it's a hybrid space reviving the legendary nightclub from the 80s, but also a luxury hotel, restaurant and cocktail bar.
Created in 1885, Les Bains Guerbois was home to the city’s most famous private thermal baths. One could find the Parisian elite and end-of-century dilettantes so deftly depicted by Marcel Proust, also a regular client. Aside from Les Bains, the Guerbois family also owned the famous “Café Guerbois” in the area now known as Batignolles. A hub of intellectual activity, immortalized by Zola and Manet, the cream of Parisian artists and thinkers, from Renoir to Monet, would gather there. The building itself, an architectural marvel, was designed by a major architect of the time, Eugene Ewald. In 2016, owner Jean-Pierre Marois breathed new life into Les Bains Guerbois, creating a sensuous and sensorial fragrance collection and personal care line, impeccable products made in France using the finest ingredients.
In 1978, the building underwent a revolution. From spa to rock concert venue, restaurant and nightclub: Les Bains Douches. It had found its calling. A cultural and social institution in the heart of Paris, LBD was the absolute reference for clubbing and the art of living. The global epicenter for media, performance and the arts. Its famous checkerboard dancefloor by Philippe Starck was constantly hosting the likes of Grace Jones, Catherine Deneuve, Jack Nicholson, Sean Penn, Johnny Depp, Kate Moss, Naomi Campbell, Françoise Sagan. Everybody, basically. Depeche Mode, Simple Minds, Joy Division, even Prince, played shows to small audiences packed with the likes of Andy Warhol, Jean-Paul Gaultier and Karl Lagerfeld.
In 2015, Les Bains was once again transformed, as a 5-star hotel. 39 generous, one-of-a-kind guest rooms and suites were born. The infamous nightclub and Roxo restaurant and bar opened their doors to travelers and Parisians. The mythical swimming pool from Les Bains Douches has been restored to its original glorious state. Existing somewhere between boutique and art gallery, the beauty store across the street offers the fragrance and personal care lines created uniquely for Les Bains Guerbois. In addition, exclusive collaborations inspired by the Bains universe are available: special collections, unique design pieces, fashion, art, books and music.